Builder / Developer Case Study
$3.2M in Residential Presales in 60 Days
How we built a high-converting project microsite, launched Facebook buyer campaigns, and sold out 80% of a development before groundbreaking.
$3,200,000 in early commitments
By capturing 180+ qualified investor and residential buyer leads, the development company sold 8 out of 14 units before pouring the building foundations.
The Challenge
Developers face massive carrying costs waiting for units to sell post-construction. Dallas Modern Homes needed to secure early reservations to satisfy bank financing requirements and lower risk, but had no digital footprint for the new project.
Our Custom Strategy
We built a project launch funnel in under 10 days:
- Project Landing Page: Created a custom microsite displaying floorplans, high-quality 3D unit renders, and booking buttons.
- Targeted Lead Campaigns: Ran Meta ads targeting local investors and buyers looking for high-end modern residential homes.
- Instant Pipeline Alerts: Connected the form submissions to automated CRM flows that immediately texted brochure details to prospects.
The Results & Verification
Verification metrics:
- 182 inbound buyer registrations.
- 8 early unit sales contracts signed.
- Fully satisfied lender presales requirement in 60 days.